Pure London - Buying Event

I am a full time Fashion Marketing and Business Management student and today I had an opportunity to visit Pure London. As I am not very good at writing definitions I copied the description which you can see below from Pure website.

"Pure London is the UK’s largest and most influential fashion buying event, presenting 1,000+ brands offering contemporary womenswear, young fashion, lingerie, swimwear, childrenswear, footwear and accessories.

Held twice a year, in February and August at London Olympia, Pure London continually attracts over 12,000 buyers each season." (Pure London Website)

It was a really interesting experience and I wanted to show what it really is about.

Click on "READ MORE" below to see the whole post.

So basically if you have a brand, sell clothes or accessories on-line and don't have your own retail space yet it is possible to exhibit during Pure London where buyers can purchase your products. They will be sold in the department stores, boutiques etc. they work for among other labels. Trust me, taking pictures was not that easy as people where actually making serious  businesses there, talking about prices, negotiating...

I was really positively surprised to find there one of my favourite brand from Poland - Mr. Gugu & Miss Go. I love their printed leggings, T-shirts and sweatshirts!

My favourite pieces...

Actually, I liked everything.

 Click HERE to visit Mr.Gugu and Miss Go website.

I found more nice brands like this one called "LOVE".

You can buy their pieces in Topshop.

On the accessories floor I spent some time looking at Versa Versa bags. They are quite unique as you can remove top part of each bag and mix and match with others.

Versa Versa WEBSITE.

Something for pocket watch lovers! CANDY & GRACE

 CANDY & GRACE WEBSITE.

Couple more random photos...

Enjoy!